4/11/2006

Feedback Opportunity?!?

I was in a local Petsmart recently buying some flea medication for out cat. The clerk behind the counter had just rung my credit card through when she exclaimed "Oh no - not again!" From my angle I could see a modal window on her computer screen. Since I work in the tech industry I was curious and changed my angle a bit to read the message:

"A feedback opportunity has occurred..." I actually laughed out loud at how my jaded mind translated that into "normal" English - ERROR! Of course the clerk had to restart her (ahem - Windows) computer and lose about six minutes of her day. Its funny how some people are changing the language to remove any form of negative connotation - regardless of its accuracy.

On a recent Podcast about small business startups one of the panelists said these two things: "there are no mistakes and no failures. Failure just means you went down the wrong path" and "there is no such thing as competition. Having competition just means you have failed to properly market yourself". I'm not so sure either of those statements is beneficial in the long run. How can you learn to stand up again if you never acknowledge falling down? How do you learn to run if you already believe you're flying?

I guess what I'm struggling with is the tension between a positive attitude becoming self deception and brutal honesty becoming self disqualification . How do I cultivate a positive attitude while still seeing the stark reality of a situation? How do I face the hard truth about something without becoming discouraged? I'm not a kid anymore, but still have so much to figure out...maybe I'm having a "Feedback Opportunity"!

[Listening to: New Horizons - The best Christian rock and alternative music featuring bands like DC Talk, The Afters, P.O.D. Zoegirl, Newsboys, Third Day and more. We have a huge playlist which means you won't hear the same songs over and over. Praising God Rocks! by ]

4/03/2006

Brilliant!

The clever folks at macZOT have come up with a brilliant guerilla marketing concept. First, for those of you who don't know, macZOT is a fairly new site that partners with programmers to sell programs at a discount - for one day only. Its a nicely designed site with some good utilities at a discount. Check it daily so you don't miss out!

Today's macZOT special has a unique twist: for every blog that links to macZOT, the price of the daily special (AppZapper) goes down a nickel! Thats right - if macZOT can get enough exposure the software becomes FREE! So macZOT gets a lot of guerilla marketing exposure and buzz, AppZapper gets a ton of new users and buzz, and users get a great utility for FREE!

So go to http://www.maczot.com/ and help us all get free goodies!

Brilliant!